Merchant Center unit pricing
Unit Measures
Google Merchant Center requires unit pricing for many Shopping products in the EU, UK, Australia, and New Zealand. Unit Measures sets unit_pricing_measure across your Shopify catalogue in bulk — so flooring, insulation, and pack-size variants stay feed-ready.
App Dashboard
Unit measures
| Product / variant | SKU | Native unit measure | Unit measure | Base unit measure | Status | |
|---|---|---|---|---|---|---|
| 100mm Celotex GA4100 PIR Insulation | GA4100-24 | 69.12 sqm / 1 sqm | 69.12 sqm | 1 sqm | Synced | |
| 100mm Knauf Dritherm 32 Mineral Wool | DT32-24 | 65.6 sqm / 1 sqm | 65.6 sqm | 1 sqm | Synced | |
| Knauf Loft Roll 44 Combi-Cut | GA7130-24 | 73.96 sqm / 1 sqm | 73.96 sqm | 1 sqm | Synced | |
| MDF Shaker Style Wall Panelling | MDF-SHAKER | 39.04 m / 1 m | 39.04 m | 1 m | Synced | |
| 130mm Recticel Eurothane GP PIR Insulation | EURO-130 | 58.4 sqm / 1 sqm | 58.4 sqm | 1 sqm | Synced |
Available now
Unit pricing Merchant Center expects
Google requires unit price data for many measure-based products. Unit Measures makes it practical to set at catalogue scale.
Certain products on Shopping ads and free listings in the EU, EFTA countries, United Kingdom, Australia, and New Zealand must show a unit price under local regulations — and require the unit_pricing_measure attribute. That includes products sold by weight, volume, length, or area.
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Feed Merchant Center unit pricing
Write unit_pricing_measure and unit_pricing_base_measure from Shopify so measure-based products stay eligible for Shopping ads and free listings.
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Edit hundreds of variants at once
Select variants, set quantity and base unit, and save. No clicking through products one by one in the Shopify admin.
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Use Shopify’s native unit price
Writes unitPriceMeasurement and showUnitPrice so price-per-unit can show on your storefront the way Shopify intends.
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Keep metafields in sync
Mirrors values into variant metafields (defaults: custom.unit_measure and custom.base_unit_measure) for themes, feeds, and apps.
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Find what’s missing fast
Filter by set, missing, ignored, product type, tags, or unit type so you can close gaps before Merchant Center flags them.
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Support real product units
Weight, volume, length, area, and count — from sqm and metres to litres, kilograms, and packs.
Simple setup.
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Install Unit Measures and sync your Shopify catalogue.
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Filter to variants missing unit measures — flooring, cable, paint, and other weight, volume, length, or area products.
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Set unit quantity and base measure in bulk, then save. Native unit pricing and metafields update together for your storefront and Merchant Center feed.
Setup guide
Help & setup
Catalogue sync, bulk editing, and metafield mapping.
Documentation is on the way. Step-by-step setup guides for Unit Measures will appear here soon.
Available now
Set up Unit Measures
Unit Measures is built for merchants who sell by the metre, square metre, litre, or pack — and need Merchant Center-compliant unit pricing without editing variants one by one.