Google Ads Customer Match
Reach the right people. Drive real results.
Smarter audience targeting for brighter business growth.
- Find your audience
- Increase engagement
- Grow your business
App Dashboard
Segments synced
5 of 9
Total members
49,956
Size: Search
13k
Size: Display
21k
| Segment | Status | Members | Search audience | Customer type | Actions |
|---|---|---|---|---|---|
| All customers | Completed | 23,847 | 6,142 | All customers | |
| Purchased at least once | Completed | 14,263 | 3,781 | Purchasers | |
| Not ordered in 90 days | Completed | 6,718 | 1,594 | Disengaged customers | |
| Purchased more than once | Completed | 2,941 | 687 | High-value customers | |
| Abandoned checkouts | Completed | 2,187 | 519 | Basket abandoners | |
| Email subscribers | Disabled | 14,509 | — | Select customer type | |
| East Midlands | Disabled | 13,876 | — | Select customer type | |
| Have not purchased | Disabled | 11,204 | — | Select customer type | |
| Trade discount | Disabled | 3,687 | — | Select customer type |
Available now
Improve your Google Ads
Sync Shopify segments into Google Ads Customer Match — then spend more on buyers and less on guesswork.
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Reach your best customers
Sync purchasers, repeat buyers, and high-value segments into Google Ads so your best customers get the bids and messages they deserve.
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Win back lost demand
Push abandoned checkouts and non-purchasers into retargeting audiences — no CSV exports, no stale lists.
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Target with your own data
Move Shopify customer segments into Google Ads Customer Match instead of relying only on broad interest targeting.
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Launch in minutes
Connect Google Ads, enable a segment, sync — audiences show up in Audience manager ready for campaigns.
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Keep lists fresh
Daily syncs update Customer Match as your Shopify store changes, so campaigns keep targeting the right people.
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Stay Customer Match ready
Hashed emails and phones plus built-in consent attestation help meet Google’s Customer Match requirements from day one.
Simple setup.
- 1
Connect to your Google account with a few clicks.
- 2
Enable the Shopify segments you want as Ads audiences.
Connection
Google sign-in
Connected as merchant@example.com
Saving creates or reuses Customer Match audiences in the selected Google Ads account automatically.
Accounts
Google Ads
Setup guide
Help & setup
Our apps are designed to be super simple to use. If you need any help please contact support@day.technology .
Setup guide
Setup
Connect Google Ads, enable segments, and add them to campaigns.
1. Choose your Ads account and confirm consent
Select your Google Ads account, tick Customer Match consent, then save.
Connection
Google sign-in
Connected as merchant@example.com
Saving creates or reuses Customer Match audiences in the selected Google Ads account automatically.
Accounts
Google Ads
2. Enable segments
Turn on the Shopify segments you want in Google Ads. You can add a segment to campaigns once it shows Processing.
Matching can take hours. You can still add Processing segments to campaigns.
3. Manage audiences in Google Ads
In Audience manager, open Your data segments and add them to campaigns or ad groups.
Audience manager
| Audience name | Type | Eligibility | Size | |
|---|---|---|---|---|
| Purchasers | Customer list | Eligible | 2,540 | |
| High-value customers | Customer list | Eligible | 498 | |
| Basket abandoners | Customer list | Eligible | 402 | |
| Disengaged customers | Customer list | Eligible | 1,160 |
2 segments selected
4. Campaign targeting and observation
Use Targeting to focus spend, or Observation to track performance without limiting reach.
Add audience segments
Purchasers · Customer list · 2,540
5. Customer lifecycle optimisation
Turn on Optimise for new customers, then edit account settings to attach Purchasers and High-value customers. Set customer types in the app before syncing.
Customer acquisition
Account-level settings (opened via Edit account level settings):
New customers
1. Add an incremental conversion value for new customers (regular)
This amount increases the conversion value for a new customer over an existing customer
Recommended value is based on your average purchase conversion value
2. Add audience segments of current customers to help us identify new customers
You need one or more segments with at least 100 active members on the YouTube or Search Network.
Existing customers
| Audience segment | Customer type | Network size eligibility | |
|---|---|---|---|
| Purchasers | Purchasers | ✓ Eligible | |
| Customers who have purchased at least o… | Purchasers | ✓ Eligible |
2 selected (maximum 100)
New customers (high value)
1. Add an incremental conversion value for new customers (high value)
This amount increases the conversion value for a high-value new customer over an existing customer
2. Add audience segments for your current high value customers
You need one or more segments with at least 100 active members on the YouTube or Search Network.
High-value customers
| Audience segment | Customer type | Network size eligibility | |
|---|---|---|---|
| Customers who have purchased more than… | High-value customers | ✓ Eligible |
1 selected (maximum 100)
FAQ
Common questions
Quick answers to things that come up during setup and sync.
Why Shopify members can be higher than Ads audience size
Members is your Shopify segment count. The size in Google Ads is how many of those people Google could match to signed-in accounts for Customer Match — so it is almost always lower, and that is expected.
- Not every customer matches. Google only counts users it can link to a Google account from hashed email or phone. Guests, bad data, and people without a matchable Google identity drop out.
- Incomplete contact details. Shopify members can include customers missing a usable email or phone. Those still count in Members, but they cannot be uploaded for matching.
- Duplicates and cleanup. Google deduplicates identifiers and may remove invalid, opted-out, or policy-filtered records before reporting size.
- Processing takes time. After a sync, Ads can show Processing for days while the match rate settles. Size often rises as matching completes — you can still add the audience to campaigns in the meantime.
A lower Ads size than Shopify members does not mean the sync failed. It means Google found fewer matchable users than your store segment contains.
How do I create a Shopify segment?
Ads Audiences syncs Shopify customer segments — rule-based lists you build in Shopify Admin. Once a segment exists, enable it in the app to push it to Google Ads.
In Shopify Admin, go to Customers → Segments, then create one from a template, filters, or the ShopifyQL editor. Shopify's Sidekick AI can also generate a segment from a plain-language description — handy if you know who you want to target but not the exact filters.
Example segments
Build these in Shopify Admin, then sync to Google Ads.
Tag All purchasers, High-value customers, and Lapsed customers in the app before syncing — Google uses them for Customer lifecycle optimisation.
All purchasersCLO default
In Shopify:Customers with at least one order.
In Google Ads:Retarget or exclude from prospecting.
High-value customersCLO default
In Shopify:Customers above your AOV threshold.
In Google Ads:Prioritise retention and lookalikes.
Lapsed customersCLO default
In Shopify:Ordered before, not in the last 6–12 months.
In Google Ads:Win-back campaigns with a strong offer.
Repeat customers
In Shopify:Order count is 2 or more.
In Google Ads:Reward loyalty or use as a seed audience.
Recent purchasers
In Shopify:Ordered in the last 30 or 90 days.
In Google Ads:Cross-sell while purchase intent is fresh.
Abandoned checkout
In Shopify:Started checkout but did not complete.
In Google Ads:Retarget with cart recovery messaging.
Newsletter, no purchase
In Shopify:Email subscribers who never ordered.
In Google Ads:Warm up with introductory offers.
Product buyers
In Shopify:Bought from a specific collection or product type.
In Google Ads:Promote related products or refills.
Available now
Set up Ads Audiences
Ads Audiences is built for merchants who want Shopify customer segments flowing into Google Ads Customer Match.